TREAT SMARTER
Nutrition minus the nonsense.
THE POWER OF SIMPLE
An approach to nutrition that’s guided by restraint, focusing on usefulness over excess.
Protein Focused
Omega-3 Support
Limited ingredients
No fillers or Additives
Highly Palatable
Built by subtraction
OptiCrunch isn’t the result of adding more. It’s the result of removing everything unnecessary.
why fish oil?
skin barrier support
joint mobility
silky coat
Cognitive & Neurological Function
heart health
For Dogs & Cats
A single formulation designed to work across households with dogs and cats, one formulation for all.
Individually Packed
Each treat is sealed on its own for flexible use beyond the home, ready wen you need it.
ENRICHMENT BY DESIGN
A more engaging way to treat, designed to hold attention rather than rush consumption.
Testimonials
As seen by pet parents
Not Your average treat
- 3 ingredients
- FDA Approved
- Lick. Crunch. Repeat.
Need Help?
If you can't find the answer to your question, please email us.
How often can it be given?
How often can it be given?
It’s intended for regular treating so daily is fine. As with any treat, it should be offered in moderation alongside a complete, balanced diet.
Does it require refrigeration?
Does it require refrigeration?
It’s shelf-stable and does not require refrigeration before opening. Individual packaging helps maintain freshness until use.
Is it meant for training or bonding?
Is it meant for training or bonding?
It works well for both. The lollipop format encourages interaction, making it useful beyond quick rewards.
Can pets with sensitive stomachs have this?
Can pets with sensitive stomachs have this?
The formulation uses a short ingredient list and is designed to be gentle. If your pet has specific sensitivities, introduce it gradually and consult your veterinarian if needed.